4 Keywords for a Successful SEO Campaign

4 Keywords for a Successful SEO Campaign

By   10:51   No comments:

More and more people are searching deliberately or otherwise for goods and services online, especially non technical people.

Search engine optimisation (SEO) is the process of moving your website up the search result rankings for a particular keyword/phrase. Collective optimisation of your website, both internally and externally is an extremely powerful and cost effective tool.

When used in the right hands, search engine optimisation does everything needed to increase and improve all major objectives of any SME, allowing them to grow in every direction under one strong and successful campaign.

SEO is all about keywords, but the keywords we are talking here is the key areas that you need to understand for making your SEO campaign most successful. Ok, lets see SEO Success in 4 simple steps.



1. UNDERSTANDING

We have to understand that SEO is a significant investment for all SMEs. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Advertising with Google won't have any effect on your site's presence in their search results.

2. DEVELOPING

We need to develop the website into a well-oiled search optimised machine! Something that only needs to be developed ‘on-page’ once and then the content has to be generated at regular intervals. These changes include CSS styling, content positioning, internal linking, sitemap installation, readable but optimised keyword density, title/heading tags and more. These are to be carefully designed, arranged and implemented by  specialists, with the ultimate result being a long lasting and productive search engine love affair!

3. DELIVERING

We need to deliver results using a plethora of ‘off-page’ optimising strategies that, with the initial ‘on-page’ development, leads to a gradual but constant increase in search rankings. This delivery is time consuming and ongoing, but it is absolutely key to a successful campaign.

4. MAINTAINING

So you’ve hit the big time and your site is pulling in hundreds or even thousands of unique visitors every day. It’s probably not a bad idea to keep it that way, right? Well maintaining a website’s ranking is not quite as difficult as it is getting it there.

The more ambitious of you will want to continue the success and begin work on other keywords to increase your search engine dominance. The process is simple – rinse and repeat.

So where should you start? Have a successful SEO.

Read More

How To Launch a Successful SEO Campaign

How To Launch a Successful SEO Campaign

By   20:46   No comments:

As you are reading this post, you should know What Is Search Engine Optimisation (SEO) ? and how search engines work?. As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors.

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.

While there may be much discrepancy, here are few tips for SEO that most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.

Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy.

Don’t use the same Metas for every page. All your Meta and Title Tags should be unique for each page. Also, make sure to use keywords and write an engaging title.

Don’t try to deceive the search engines. Don’t overuse keywords, hide text, or create doorway pages. These are unethical forms of SEO. With the current trend of search engines favoring ethical SEO, your best practice is to create a well-thought out web page, that has unique content, and is easy to navigate.

Avoid low quality links. Not all links are created equal. Instead of getting links from link farms, research the popularity of websites before getting links from them. Alexa ranks are a good way to check popularity, as well as page rank. However, if your own page rank is rather low, fret not, for this will be explained below.

Avoid using links with the same anchor text. Search engines do not like links that use the same anchor text and description that are repeated in short bursts.

Don’t overdo reciprocal links. Reciprocal linking can be valuable, but only when done in small doses, and if the links are relevant to your business. Also, make sure to have a diverse set of links, including links to blogs, forums, articles, social media bookmarking, and more.

Don’t become obsessed with page rank. Page rank is only a small part of your entire SEO campaign. The way pages are ranked is actually rather complicated, and is based on many factors. It is possible for a lower ranked page to actually be quite successful and get lots of visitors. So if your page rank is low, don’t freak out.

Do network with other Website owners. This is a great way to learn, get advice, and exchange links. These relationships can be mutually beneficial.

Make site updates regularly. Sometimes, an out-of-date website can be worse than no website at all. Make sure you update regularly with current information, news and events, and fresh content. If you want to catch the eye of the search engine robots, regular updates are a great way.

Don’t compete for single keywords. Instead, compete for keyword phrases. This will make it more likely that your site will show up as a relevant search result. For instance, if your company sells jewelry boxes, and you attempt to compete for the term “boxes,” many people who find your site will be looking for cardboard boxes, hat boxes, and other types of boxes, and will likely not stay on your page once they realize you don’t sell what they’re looking for. If you compete for the phrase “jewelry boxes,” it’s more likely that potential customers who are looking strictly for jewelry boxes will find you.

Research your competition. It’s always good to know what the competition is up to, including what they are doing on their website, where they are getting links, etc.

Design your Website to be SEO friendly. There is definitely an SEO strategy when it comes to website design. Avoid heavy Flash and lots of graphics, since search engine robots crawl the text, not images. Good Meta and Title Tags are a must, as well as fresh and engaging content. If you’re hiring someone to design your website, look for someone who is an expert in organic SEO.

Use text links instead of images. If using JavaScript, text links are important since spiders won’t follow JavaScript.

Keep localization in mind. There are several benefits to reaching out to the local audience. Aside from gaining local customers, including location-based keyword phrases, like “detriot auto body shop,” will help you because you will have less competition for that keyword.

Don’t ignore the power of content. Nothing drives a Website like good content. Make sure your content is engaging, original, and well researched. Use keywords strategically (so they fit in with the natural flow of text).

Always proofread. This step should be a given, yet it’s not uncommon to see typos and content mistakes on web pages. Aside from providing incorrect information, mistakes, as well as typos, make a web page and its company look unprofessional.

Don’t Give Up! SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. Keep up your effort and don’t give up!

Read More

How To Monitor And Manage Search Engine Results

How To Monitor And Manage Search Engine Results

By   09:56   20 comments:

Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.

There are a variety of ways to measure search engine rankings for your website. Popular website tools like SEO Elite and Web CEO include search engine ranking tools that can track where your site ranks for identified keywords. But what if you don’t own SEO software?

To evaluate search engine rankings, you simply need a means of measuring rankings on a regular basis. Follow these simple guidelines:

Create and maintain a spreadsheet of your rankings. Having a document that you continually update can help you see weekly changes as well as trends over time. Be sure to keep it updated at least once a week so that you are always aware of how you rank for keywords and keyword phrases you are watching.

You can choose your keyword list based on the keyword phrases you’ve selected as important, those your competitors rank well for, or individual phrases identified by SEO software. If you want to get a jump start, you can identify which keyword phrases your site is ranked for in the top 20 on Google using SEOdigger.com. This tool provides a listing of which keyword phrases your site ranks within the top 20 Google search results for and can be a great tool to identify your competitor’s keyword rankings.

Record changes in search engine result placements simply by entering each keyword term in to Google or using SEO software. You can also find free tools online to report your rankings like CleverStat or GoogleRankings.com.

Continue to make changes, build links, and record your results. This step will never be completed but rather is an ongoing process. You should strive to become number one on all your SERPs and get so far ahead that none of your competitors will be able to compete. This requires constant and never ending consideration to building links and creating more and more reasons for other sites to link to you.

Consider reciprocal linking, link acquisition, as well as adding free tools to your website, valuable content, and helpful downloads. Access to these tools is ideal if you want to attract links to your website. Once you’ve added these valuable tools, make sure to let others know that they exist. Consider a free press release, email campaign or promotion.

Expand your keyword list. As you improve your overall rankings on major search engines, consider adding other keywords phrases that may be relevant to your website, products or services. Focusing on an expanded keyword list can result in more traffic and broader appeal.

Monitoring and managing your search engine rankings, especially on Google is necessary if you wish to increase the organic traffic to your website. This begins with basic monitoring and evaluation of your rankings on key search engines. Once you’ve developed your spreadsheet, update your rankings each week with free tools or SEO software.

Continue to focus on your rankings and developing inbound links through free tools and resources on your site as well as proactive link requests. Over time, as you improve your rakings for key terms and phrases, expand your list. Improving your rankings is a never ending process, but an important one. Stay the course and you’ll experience the results you’re looking for.

Read More

Increase Your Blog Traffic Using Backlinks From YouTube

Increase Your Blog Traffic Using Backlinks From YouTube

By   13:17   2 comments:

This is a neat addition to youtube. Gives a bit more incentive to using the videos on things like your blog site. This feature could easily drive traffic to a website, although perhaps not qualified traffic.

YouTube is a video-sharing website on which users can upload, share, and view videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. 

Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older.

YouTube has added a new ‘As Seen On’ link that will reward websites that send traffic to YouTube. When a website embeds a video on one of their pages and that sends a high enough amount of traffic to YouTube, the site will get a little recognition and maybe a little traffic as well.

The new backlink feature won’t help your site rank better in Google because it will be nofollow-ed, but it could introduce your web site to a new audience and could help send some traffic love back to you and reward you for your blog readership building efforts.

In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.

Since Google’s algorithm logs inbound links we can't be sure that it is counting those links back to the site as an inbound link OR does Google only count one of the inbound links from a YouTube video details page.

Note: Since the links from YouTube are ‘nofollow-ed’, Google is not going to give any weight to the backlink in terms of website ranking. Basically, the link is just a good way to get some new visitors to your website and give them a chance to poke around while they are there.

Read More

Consider Before Starting Your Own Website

Consider Before Starting Your Own Website

By   11:18   No comments:

With millions of Web sites competing for viewers, how do you get the results you’re looking for? When asked if they are marketing on the Internet, many people say, “Yes, we have a Web site.” However, having a Web site and marketing on the Internet are two very different things.

Yes, usually you need a Web site to market on the Internet. However, a Web site is simply a collection of documents, images, and other electronic files that are publicly accessible across the Internet. 

Your site should be designed to meet your online objectives and should be developed with your target market in mind. Internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more.

Having a Web site is great, but it is meaningless if nobody knows about it. Just like having a brilliantly designed product brochure does you little good if it sits in your sales manager’s desk drawer, a Web site does you little good if your target market isn’t visiting it.

Other Things to Consider Up Front

Although setting your primary objectives is vital, it is just as important to identify your secondary objectives. By setting appropriate secondary objectives, you will be more prepared to achieve all your online goals.

Many companies identify only primary objectives for their Web site and completely neglect secondary objectives that can help them succeed online. Following are some common secondary objectives for online businesses to consider:

• The site should be designed to be search engine friendly.
• The site should be designed to encourage repeat traffic.
• The site should have viral marketing elements that encourage visitors to recommend your products or services to others.
• The site should include elements to leverage its sales force.
• The site should incorporate permission marketing, where visitors are encouraged to give you permission to send them e-mail on a regular basis.
• The site should be designed to encourage customer loyalty.
• The site should incorporate stickiness, encouraging visitors to stay a while and visit many areas of the site.

Read More

How To Add A Navigation Link Bar To The Header In Blogger | Merging A Navigation Bar With Header Image In Blogger.

How To Add A Navigation Link Bar To The Header In Blogger | Merging A Navigation Bar With Header Image In Blogger.

By   13:15   2 comments:

Here we will see how to add a navigation bar to your blogger. The Navigation bar can be text links, image links, or both. Since they are navigation tools, they should be somewhere at the top of the page and easily noticeable. You may have a background image in the Header and after adding the Navigation bar, you find the Navigation bar sitting at the top or bottom of the Header.

Perhaps you want the Navigation bar somewhere in the middle of the image instead. In this article, we shall explore further customization tips on aligning the Navigation Bar and moving it to the exact position within the Header.

Header Image using Blogger feature

If you have inserted the background image into the Header using the 'Edit Header' method, and added the Navigation Bar, you will see the Header image and the Navbar as 2 separate items like this:-

Merging Of Header Image With Navigation Bar In Blogger:

This is because they are different widgets, i.e., the Header image is comprised in the Header widget whereas the Navbar is in the HTML widget. One comes after the other in the layout. To move the Navbar further up so that it is within the Header image, we can set the top and bottom margins of the Navbar widget. If you have inserted the Navbar through our tutorial, you would have remembered that we called the widget “newnavbar”. Go to Template - > Edit HTML and add another code:-

#newnavbar{
margin: -80px 0 80px 0;
}

There are four values in the margin setting. They are respectively the top margin, right margin, bottom margin and left margin. By indicating a negative top margin value, we are shifting the Navbar upwards, into the Header image. The result is the menu bar within the Header like this:-

 

If you want the Navbar further to the right, put a negative value to the right margin setting. Similarly, if you want to shift the Navbar to the left, indicate a negative left margin setting. Since image sizes and template styles differ, you would have to try out different margin values to find an optimum setting for your template. Preview the template to see the new layout.

Header Image by modifying stylesheet

The second way to insert the background image into the Header is the 'Modify Stylesheet' method. This is done by uploading the Header image onto a server and placing a link in the Header style:-

#header-wrapper {
background-image: url(URL of image);
}

Once you have added the Navigation Bar, you would notice that it is positioned immediately after the Blog Description, and it is within the Header image.

This seems to be what you want, as the Navbar is already a part of the Header image. However, there is still a need to fine-tune the position. For example, you can see that our picture in the center of the Header image is 'cut off'. Our image height is 400px but since the Title and Description do not take up much space, the Header image is not fully shown. If we want to show the entire Header image, we can insert a height specification into the header-wrapper definition like this:-

#header-wrapper {
background-image: url(URL of image);
height:400px;
}

Next, as we had mentioned, the menu bar is after the Description and within the Header. We want to move this downwards so that it is at the lower part of our Header image. Same as before, we insert another style definition for the “newnavbar”:-

#newnavbar{
margin: 400px 0 0 0;
}

This time, we want to shift it down, so we add a positive value to the top margin. There we have it, a full Header image, and the horizontal Navigation Bar at our desired position within the image.

Read More