More and more people are searching deliberately or otherwise for goods and services online, especially non technical people.
Search engine optimisation (SEO) is the process of moving your website up the search result rankings for a particular keyword/phrase. Collective optimisation of your website, both internally and externally is an extremely powerful and cost effective tool.
When used in the right hands, search engine optimisation does everything needed to increase and improve all major objectives of any SME, allowing them to grow in every direction under one strong and successful campaign.
SEO is all about keywords, but the keywords we are talking here is the key areas that you need to understand for making your SEO campaign most successful. Ok, lets see SEO Success in 4 simple steps.
1. UNDERSTANDING
We have to understand that SEO is a significant investment for all SMEs. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Advertising with Google won't have any effect on your site's presence in their search results.
2. DEVELOPING
We need to develop the website into a well-oiled search optimised machine! Something that only needs to be developed ‘on-page’ once and then the content has to be generated at regular intervals. These changes include CSS styling, content positioning, internal linking, sitemap installation, readable but optimised keyword density, title/heading tags and more. These are to be carefully designed, arranged and implemented by specialists, with the ultimate result being a long lasting and productive search engine love affair!
3. DELIVERING
We need to deliver results using a plethora of ‘off-page’ optimising strategies that, with the initial ‘on-page’ development, leads to a gradual but constant increase in search rankings. This delivery is time consuming and ongoing, but it is absolutely key to a successful campaign.
4. MAINTAINING
So you’ve hit the big time and your site is pulling in hundreds or even thousands of unique visitors every day. It’s probably not a bad idea to keep it that way, right? Well maintaining a website’s ranking is not quite as difficult as it is getting it there.
The more ambitious of you will want to continue the success and begin work on other keywords to increase your search engine dominance. The process is simple – rinse and repeat.
So where should you start? Have a successful SEO.
